The gaming world — Oversaturated and overworked?

The gaming industry is worth roughly $138 billion in 2021 and experts predicting the industry to only grow in popularity and profit, what once was a part-time hobby can now provide a luxury lifestyle, with the top gamers earning roughly $500k a month, not including sponsorship.

How do they do it?

Gaming is more than just an individual sport. Ever since the humble beginnings of Mario Kart on the DS, gaming has continually evolved into a group activity with live gameplay, multiplayer mode and more. It’s one of the most progressive and groundbreaking industries, and yet little is…


Recently, I decided to upskill and source some marketing training from local marketing companies. In my personal opinion, I think it’s always a good idea to keep learning and in the fast-paced marketing world, I don’t want to risk getting left behind.

So, I did a quick Google search and it came up with about 10 different marketing companies in my local area. On every company website, I was bombarded with extraordinary claims to fame, outstanding stats, and case studies (has every marketing company worked for Google/Amazon?) that advertised each company as being the best.

Being a marketer means that…


Did you really think you’d be able to get away with it that easily?

It’s June and that means pride month. A month of celebratory inclusivity and events that spread love and awareness. But it’s not all sunshine and rainbows, every year as June gets closer marketing teams use their ‘big brains’ to think of the best way to show their support for the LGBTQ+ community.

Charity donations? No

An event? No

Posting educational and supportive content? No

WE’VE GOT IT! We’ll just turn our logo rainbow-colored. Genius.

Sure this might have worked a few years ago but audiences are…


Ripping apart my shameful past of tone-deaf B2B marketing for your benefit.

Link posts. They are everywhere in the B2B marketing world and I hate them with a passion. But the truth is I used to publish them all the time. So, it’s time to rip apart my past work and show you (using my mistakes) why link posts kill your B2B marketing strategy.

Link posts are simply social media posts with a link in them, just like this one below which I published earlier last year.

This is a typical link post. It includes a short introduction, has a…


A guide for corporate and small businesses on Instagram

Introduction

Whether you manage a corporate business account or are a small business using social media to market its products, a sudden decrease in reach can be daunting.

Here are 3 ways you can increase your reach on Instagram.

1) Outdated hashtags

Think about what was popular in the music scene 6 months ago, is it still popular today? Probably not. The same concept applies to hashtags. If you’re using outdated hashtags, the algorithm will reduce your reach as newer hashtags become more popular.

Think about reviewing your hashtag strategy every 6 months to ensure…


Estate agency is one of the most cut-throat, active industries in the world. Agents and agencies battle for turf by working ungodly hours and wearing metaphorical suits of armour as they branch out into other agencies territories. Along with the stress of fighting for the #1 spot in a specific postcode (area code), also comes the second-hand stress felt by buyers and sellers, as they potentially hand over thousands of pounds or their most valuable asset. Estate agency isn’t an industry for the soft-skinned and light-hearted.

ME

I’ve worked in estate agency for a little while now as a content marketer…


For those outside the kpop world, it might feel like BTS popped up out of nowhere and started to dominate the global music charts overnight. That, of course, isn’t true and in the words of the great Kenau Reeves ‘I’m a 10-year overnight success’, BTS has been on the music scene as a group since 2012/2013, with individual members starting their music careers underground since the early 2010s and before. But what makes BTS so successful?

There are hundreds, if not thousands of kpop groups. Some more successful than others and at the start of the early 2010’s only those…


I would call myself a pretty active feminist. I address issues I come into contact with, I encourage the movement towards equality and focus on the future. I am not, however, someone who will stand in picket lines with a sign yelling. I am more of an ‘infiltrate from the inside’ kind of person — I work towards getting into places of influence and introducing feminism there. Some people might say this makes me a crap feminist cause I’m not screaming down a megaphone on the weekend, but honestly, I don’t care. …


How many times have you scrolled your social media feed to find it over-run by fat-burning exercises?

They are everywhere and are growing in volume, as people try to push the few pounds they gained during COVID isolation. We all want to be healthier, fitter and generally happier with our bodies. So when COVID hit it ruined lots of people exercise routines leading to an increase in pounds as we generally became less active. Though there’s nothing wrong with wanting to focus on becoming physically healthier, the fat-burning exercise trend is actually anti-health focused. Why? Because every single exercise or…


COVID has brought out the best and worst in people. Instances of violence have dramatically increased and depression is on the rise. But muddled in with the bleak outlook there are also episodes of pure-hearted charity and humanitarian-care, as key workers are recognised and appreciated. Though it’s not all doom and gloom as we all try to pull together, social media is abuzz with people wanting to shout, fear-monger and be heard concerning their beliefs about COVID. Some believe it’s a conspiracy theory, some are locked indoors fearing the potentially deadly virus outside, while others (like me) are back at…

Amy Montague

Content executive, spokes person and charity co-founder

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