How BTS became global music Gods

For those outside the kpop world, it might feel like BTS popped up out of nowhere and started to dominate the global music charts overnight. That, of course, isn’t true and in the words of the great Kenau Reeves ‘I’m a 10-year overnight success’, BTS has been on the music scene as a group since 2012/2013, with individual members starting their music careers underground since the early 2010s and before. But what makes BTS so successful?

There are hundreds, if not thousands of kpop groups. Some more successful than others and at the start of the early 2010’s only those groups…